Productivity Lifehacks For SMEs

Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically...

Why Your Company Needs a CDP in 2021

By Kristina Lauren Within the first 90 days of the COVID-19 pandemic, e-commerce experienced 10 years of growth. Of course, this isn’t too hard to...

Ecommerce Basics

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s...

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Complete Guide To Understanding PPC

A paid approach to any advertisement campaign is a sound pay-off scheme. PPC enables advertisers to digitally market their products and get hefty ROI. It enables wider audience reach and better quality leads. In this beginner’s guide to PPC management, you’ll learn...

UX Optimisation – Top Tips for Brands to Get an Edge In the Ecommerce Race

When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...

8 Tips For Successful Video Marketing Strategy

Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same. It is believed to stay for years in the marketing world as a significant trend,...

Our Favourite Email Marketing Blogs

There are many right ways to promote a business through email marketing… and an equal number of wrong ways. If you’ve been in the digital marketing game for a while now, you’re likely aware of the importance of making...

8 Tips To Help You Build A Slayer Amazon PPC Campaign

Amazon is a retail giant with over billions of products in its catalog and the richest man alive as its CEO. Many businesses have invested a lot of money into advertisements on Amazon alone. It is no surprise, with so many...

Why I Choose Facebook Over Other Networks?

Facebook is still one of the most influential social media platforms in the world. But have you ever wondered why it is the preferable one over other networks?   No wonder the existence of Social media platforms has changed how people communicate with...

Ecommerce Basics

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...

Graphic Design Basics

Graphic design is a means of visual communication using photography, typography and illustration. It is used from a business marketing perspective to communicate a business’ messages and values and establish clear, consistent branding. There’s no denying...

15 Entrepreneurs Who Started With Nothing

Sometimes, all it takes is someone else’s success story to kickstart us into building our own empires. You might be surprised to know that...

Web Design Basics

One of the most effective marketing tools for any online business is web design. Specifically: good web design. Your website is...

What Can The Streets Of Thailand Teach You About Sales?

If you’ve ever been to Thailand, you’ll more than likely know about the overwhelming nature of the street scene: the explosion of colours and...

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Our Favourite SEO Blogs

SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology...

About BEATRIX

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience...

The Hustle – How To Make It As A Social Media Marketer

So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media...

Photo Editing Tips For Social Media

Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best...

Product Placement On Social Media

Product placement on social media Social media is accessible to us all, but knowing how to use it doesn’t...